Shrode Jewelers has been family owned and operated since 1936, and once you step inside, you'll see why. The selection is exquisite, and the service is friendly and helpful. Owned by master jeweler Karl Shrode Jr., the shop is has won the Herald-Tribune's Reader's Choice award numerous times for Best Jeweler. This is because Karl Shrode Jr. takes care to uphold the reputation his father built beginning back in 1936: a reputation of always offering the finest jewelry at fair prices.