MINISO is a global retail brand known for its unique and affordable lifestyle products, offering a diverse range of items that cater to fun and personalized consumption needs. With over 112 global stores and collaborations with popular franchises like Harry Potter, Peanuts, and BT21, MINISO aims to deliver a fresh and engaging shopping experience to over 100 million in-store customers worldwide.
Committed to social responsibility and brand innovation, MINISO continuously seeks to enhance its market presence while striving to become a leading IP design retail group. The brand's focus on creative collaborations and appealing product designs reflects its mission to bring joy to consumers across North America, Europe, and Asia.
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