At HuB entrepreneurs in various fields work in a shared space to create new, innovative and integrated ideas and models for economic and cultural growth. At this incubator, several entrepreneurs have launched sventures as a result of working together, including media production services, medical animation, bio- and nano-technology and digital marketing. HuB mainly focuses on digital business ventures, and also produces Saratopia, a web video and magazine that explores the varied and often absurd and funny experiences of living and working in Sarasota.