GHG, the Grinsven Hospitality Group, is a pioneering organization dedicated to transforming the healthcare industry by building a new virtual customer portal and shifting from sick-care to well-care. Led by Gérard van Grinsven, a renowned figure in hospitality in healthcare, GHG aims to create a connected healthcare infrastructure that offers convenient and accessible care options, meeting consumers' expectations for personalized experiences throughout their healthcare journey.
With a focus on consumer-centered care, GHG partners with healthcare providers to revolutionize the patient experience, offering online and offline patient and consumer journey mapping to build emotional connections at every touchpoint. Through brand repositioning and a culture transformation, GHG helps organizations differentiate themselves in the evolving healthcare landscape, creating a new retail and community-based healthcare model of choice.
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