The 'sneakerologists ' at Finish Line's nationwide mall stores—there are 667 of them—are dedicated to helping men, women, teens and kids find the perfect shoe for their particular athletic pursuits. The store was founded by three friends, all runners, who dreamed of a store where people could compare a diverse range of the most progressive athletic shoe brands and styles to get the right fit for their sport, whether it was running, walking, basketball, baseball, soccer, football, volleyball, skating or fitness. Finish Line also carries accessories geared towards athletes, such as socks, watches, sunglasses and sporty apparel. This store is located at Westfield Sarasota Square Mall in the main promenade between Macy's and the Food Court.