History
Diamonds Direct is St. Petersburg, Florida's trusted and local family-owned jeweler of more than 30 years. Diamonds Direct is now at SUNDIAL in the heart of downtown St. Pete.
Specialties
We want you to feel at home while you shop. Even if you're just browsing, stop by for a pour from our Stella Artois keg or a glass of our famous Saturday Sangria! We have jewelry starting at just $28 from Alex and Ani or Pandora, and carry other popular brands like Alexis Bittar, John Hardy, Michael Kors, and more. Diamonds Direct is deeply rooted in the Tampa Bay area, assisting non-profit fundraising through custom design projects and giving back to our community with each purchase. You're sure to find a perfect St. Pete souvenir or gift here, with numerous exclusive pieces representing the city we call home. Diamonds Direct is also the exclusive home of The Sunshine Cut, a patented 97-facet diamond cut that outshines all others, and named after the Sunshine City. When it comes to our diamonds and fine jewelry, we work very hard to make sure you're getting the best value for the best quality. Diamonds Direct owner Gary Sanchez and partner David Santos travel annually to Antwerp, Belgium, where they hand-select only the finest ethically-sourced diamonds to come back to the Sunshine State. That's why we call ourselves Diamonds Direct--because our diamonds come directly from the source. We welcome the opportunity to show you what makes us better than the rest. Stop in Diamonds Direct today.