The Interactive Advertising Bureau (IAB) is a digital media and marketing trade association based in Washington, DC. It serves as a platform for industry professionals to collaborate and shape the future of digital advertising. With a focus on addressing industry challenges and promoting best practices, the IAB provides research insights, industry standards, and guidelines to help businesses navigate the evolving digital landscape.
Through its advocacy and public policy initiatives, the IAB works to ensure a fair and transparent digital advertising ecosystem. It also offers training and development programs to enhance the skills and knowledge of professionals in the industry. With a global network of members, the IAB plays a crucial role in driving innovation and promoting the growth of the digital advertising industry.
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