Founded in 1963, The Boston Consulting Group is a global management consulting firm. It operates a research institution that collaborates with the world's leading academic institutions, scientists and scholars to help business people explore new sources of competitive advantages through new ideas. The firm s online metaphor engine, The Strategy Gallery, is a Web-based interactive collection of more than 250 cognitive metaphors that foster strategic and innovative thinking. The Boston Consulting Group offers various services for large corporations in North America, Asia, Europe and Australia. It also advises middle-sized companies, nonprofit organizations and government agencies. The firm conducts research and analysis in the areas of corporate finance, branding, postmerger integration and globalization. The Boston Consulting Group, with one of its locations in Bethesda, Md., has more than 65 offices in over 40 countries.
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