Sonia Malloy opened SPLURGE on Putnam Avenue in December of 2007 and then relocated the shop to 39 Lewis Street in November of 2010. The new shop, which is twice as large as the original, is filled with a variety of gifts, including jewelry, stationery, children's gifts, art, picture frames, china and other home decor items. SPLURGE also offers corporate accounts, customized gift lists and customized gifts to ensure that every gift is appropriate and meaningful.