Phil's IV, in business since 1962, has a great reputation in town and is family-friendly. There's tremendous client loyalty, the salon is accommodating, the work is consistent and stylists continue their education and try to stay up on the latest techniques to stay competitive. The prices are reasonable and fair. All stylists are certified to carry INOA, a completely ammonia-free permanent hair color. There are two barbers on the premises and four stylists who are also colorists.