Luv Rocks, 501 Joshuatown Rd, Old Lyme, CT 06371, US

Large slices of amethyst geodes greet you as you enter, gold and platinum jewelry fills the display cases, and objets d'art are strategically placed around the showroom at EF Watermelon Co. in Old Lyme. Featuring an elegant open floorplan, this is an establishment dedicated to the sale of luxury items, and owner Richard Freeman treats every customer like someone special. In 1985, owners James Elliott and Richard Freeman opened their first jewelry gallery. Now in its third incarnation on historic Lyme Street, they continue to design and fabricate one-of-a-kind jewelry for the discerning client. EF Watermelon also houses a signature store for Simon Pearce, carrying the entire glass and pottery collection.