Open since 1988, Jesse's Toys is a small, local store that is supported by regular patronage from loyal customers. The store is an overflowing wonderland for children, replete with toy soldiers, dolls, games, kites, puzzles and educational toys. Owner Michael Hershman is usually on hand, offering personalized customer service. Jesse's will select and prepare a toy for pick-up - gift wrapping included - for a birthday party at a minute's notice. This is only one example of why the store claims to be "The Best in Toys" and why loyal customers continue to return. Hershman also supports pre-school programs and makes donations to local elementary schools.