Carl Lipsky named J. Jill after his wife, Jennifer, and his daughter, Jill, He opened the first store in 1987, in Natick, Massachusetts. The store offers apparel for women of natural fibers and unique detailing. The J. Jill brand can be found in this store and in catalogs, by magazine and online. Its departments consist of misses, petite, women's, tall and shoes and accessories. It also sells gifts and accessories for women. In addition, it is involved in a charity called Compassion Funds, found on its Web site.