Howe Marketing Works, based in Norwalk, CT, is a renowned marketing agency that specializes in creating successful national programs for various brands. With their expertise, they partnered with Maxwell House Coffee to launch the 18-month Spruce Up Your House with Maxwell House program, which featured esteemed partners such as Stanley Tools and Black Decker. Through strategic collaboration and extensive marketing support, the program achieved all consumer and trade objectives, reaching millions of households across the nation.
Powered by their partnership with SAI Marketing, Howe Marketing Works secured significant contributions from Stanley Tools and Black Decker, totaling over $250,000 in branded merchandise prizes. These partners were prominently featured on more than 100 million Maxwell House packages, while also receiving substantial support through TV, radio, FSI, and website promotions, amounting to over $5 million. With their successful track record, Howe Marketing Works continues to deliver exceptional marketing solutions for brands seeking to engage and captivate their target audience.
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