"Excellence in Stone" is Dean Clark's motto as owner of Clark & Riley Memorials, located across from East Catholic High School and the Howell Cheney Technical High School. As one of the state's only remaining hand stone carvers, Clark works to ensure that a family's wishes for the headstones of their loved ones are met. Clark meets with families to design each stone and is able to "get on the job" right away. Although there is no web site, and there are "no neon or flashy signs," notes Clark, word of mouth and referrals are what the business has relied on to reach his customers.