History
Deep River men's clothing store Anchor & Compass was established in June of 2010, almost 2 years to the day that the owner, Sage Novak, lost her 33 year-old husband Rob in a car accident. The location of the store space on Main Street was an ideal opportunity for her to launch a new career in her home town of Deep River. Sage realized that there was no true men's clothing store in Middlesex County - no store where guys could shop and find affordable, comfortable, rugged clothing. She also knew from personal experience that finding gifts for men in her life was always a challenge. Knowing how most guys hate to shop, Sage laid out the store so it had an easy flow, was not cluttered, and the clothing was compartmentalized. She chose brand names that men in the area were familiar with and had a loyalty to. She also wanted clothing that was known for high quality, durability, and a good price. And so, the idea of