Outdoor Channel is one of the leading outdoor television channels in the United States. The channel broadcasts a variety of hunting, fishing, shooting, off-road and adventure shows. It also specializes in outdoor-related lifestyle programming. Outdoor Channel s target audience comprises sportsmen and outdoor enthusiasts. The channel has partnerships with the National Marine Manufacturers Association, National Wild Turkey Federation, Association of Fish & Wildlife Agencies and Paralyzed Veterans of America. Its shows include 4 Wheeler Off Road Ultimate Adventure, American Guardian, American Gun Dog, and American Rifleman Television. Outdoor Channel purchases advertisements in magazines that specialize in content similar to the channel. In addition, the channel operates a broadband video network that allows viewers to watch outdoor programming on the Web.
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