In 1997, the company began as a small gift basket business in a spare room in Southern California with one employee ( me, Deborah Roberts ) and lots and lots of volunteer help from my friends and family. Eleven years, one name change, and many evolutions of the product line brings us to 2010 and You Lucky Dog, Customized Corporate Gifts, as it is today. The company remains in Southern California, but that's about the only aspect of the business that hasn't evolved. Our product line focus is on employee rewards and recognition, mainly for clients in the retail industry. We'd still sell a gift basket if it fits a client's need, but you won't find any on our web site. The employee count is thirty times higher and everyone is on the company payroll. My friends and family are only asked to volunteer for taste-testing of new products. They're quite happy with this change. What I think we do best here at You Lucky Dog is innovation. Nothing is static and we are always looking for new ideas; new ways to make your employee incentive program lead the pack, if you will. What we offer one year will be different the next year. There are some tried-and-true concepts, but how we match those to our clients' needs will change. Our best ideas and most fun occurs when we take a client's concept and develop it into a unique gift program that builds their brand, increases employee loyalty and boosts morale. Our gifts build our customers' good business relationships and when we do that, we earn repeat business.
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