Starting small in 2002 selling bicycle parts from his garage, Carlsbad native Mike Forgione, president of World Champion Trading Company, kept it local when he moved the business to Carlsbad Oaks Business Center in 2009. You can buy high end components, accessories and complete bikes here as well as have your new bike fitted. The brands carried are Look, Colnago, Focus and Bianci to name a few. Wheels from Easton, helmets from Giro and lights from Blackburn are also offered. With a focus on road riding, the shop does carry some mountain bike parts and is gradually adding more.