Wine Wise LLC, based in Oakland, CA, is a wholesale import company that specializes in offering a diverse range of wines from France, Germany, Austria, Spain, Greece, and Portugal. Founded in 1989 by Hiram Simon, Wine Wise has established itself as a trusted distributor of high-quality wines, including French Country Wines, Grower Champagne, and the supernal wines of L pez de Heredia. With a focus on normal wines for normal people, Wine Wise has built strong relationships with renowned producers and importers, such as Terry Theise, and continues to expand its portfolio to include unique and exceptional wines from around the world.
Partnered with Hiram Simon, Martin Reyes has played an integral role in Wine Wise since its inception. With a prolific wine career that spans buying, educating, speaking, judging, and winemaking, Martin's passion for wine and sustainability has shaped the company's direction. As the principal buyer for prominent wine club programs and a Master of Wine of Mexican descent, Martin's expertise and dedication have contributed to Wine Wise's success. Together, Hiram and Martin have created a company that not only offers exceptional wines but also promotes diversity, equity, and inclusion in the wine industry through initiatives like Wine Unify and Napa Thrives.
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