A solely student-run business since its opening in 1995, The Stanford Store is a division of Stanford Student Enterprises (SSE), an organization devoted to operating and supporting a collection of noteworthy on-campus businesses. Its unique business model provides its employees an opportunity to manage a retail business and generates funds for the Associated Students of Stanford University (ASSU). The Student Store benefits the entire student body by providing low priced, top-quality authentic Stanford apparel in exclusive designs and brands.