History
Originally founded as a recycle-a-bicycle program operating out of a container at a local Ojai school, the actual shop was opened by Kelly Pasco in 2009 in Meiners Oaks with the name Project Ride. Kelly and his new partner, Greg Prinz, moved the shop across the street (from a shared space with a swimming pool store) in 2010. In early 2011 a third partner, Tim Rhone, joined the team. In Spring 2012, The Mob Shop moved to it's new home in downtown Ojai, at 110 West Ojai Avenue.
Specialties
Bike Sales, Service, and Repairs. Bike Rentals. Bicycle Advocacy. Gravel Bikes: Salsa, Allied, Cervelo, Moots, Specialized / Road Bikes: Allied, Cervelo, Moots, Salsa, Specialized / Mountain Bikes: Pivot, Santa Cruz, Salsa, Specialized, Moots / Electric Bikes: Benno, Civia, Gazelle, Specialized / Town, Hybrid and Commuter Bikes: Benno, Linus, Specialized, Salsa, Silverback / Kid's Bikes: Kona, Linus, Salsa, Specialized