This is the Los Angeles office for the Gersh Agency, an artist's management business that is headquartered in New York City. It represents artists such as actors, singers and writers. It prepares all contracts between the producers and the talent and promotes the finished project. The agency receives a percentage of the fee the talent earns only after it is booked and paid.
Some of the artists associated with the Gersh Agency are actors Riki Lindhome, Greg Barker and playwright Daria Potalin, who has won the prestigious Wasserstein Prize for her play The Ideal Home.