History
The Fisherman's Friend was started by Russ Faught, an avid Kokanee angler who built the store on the MrKokanee brand of lures. Since then it has grown into a tackle shop that caters to all types of fishing and is the only Scotty downrigger service center in California.
Specialties
Your full service tackle shop, carrying bait and tackle for the Bay, Delta, Mother Lode and Sierras. We are the only Scotty downrigger service and warranty center in California and we carry a full line of Scotty products.