Tapad
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Tapad, based in Sausalito, CA, is a leader in digital identity solutions, specializing in the development of the Tapad Graph, the most comprehensive global cross-device digital identity graph available. By enabling brands, agencies, and platforms to connect with consumers across multiple devices, Tapad facilitates enhanced programmatic targeting, media measurement, attribution, and personalized marketing strategies.
With a focus on maximizing digital marketing investments, Tapad offers data enrichment services that augment existing datasets with new device identifiers, ensuring a broader reach and improved understanding of the consumer decision journey. Through collaborative partnerships, Tapad empowers clients to deliver customized messaging across various platforms, thereby unlocking new growth opportunities and enhancing consumer engagement.
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