History
Jae Chung, Bob Baldwin, and Robert Hensley have nearly 100 years of combined experience in coffee trading, roasting, blending and serving. SoDoI's deeply rooted history extends back generations. Bob and Robert have been honored to call Alfred Peet (founder of Peet's Coffee & Tea) a mentor and friend. In addition to acquiring the vast knowledge and experience by working with Mr. Peet, Bob and Robert worked for Probat Burns, a German roasting company founded in 1864. Together, they built, restored, installed, and trained on roasting equipment, which extended from vintage machines of the early 20th century to the most refined and advanced roasting equipment built today. All of us at SoDoI are blessed to stand on the shoulders of giants in the industry. We give thanks to all the efforts of those who have blazed the trail before us.
Specialties
At SoDoI, we don't believe providing great coffee is enough. As our name suggests, we're part of the SoDoI movement, and it's our mission to deliver hope and inspiration with every cup we serve. With 200 combined years of roasting, blending, and serving experience, we're proud to say we've mastered our craft, and we can't wait to share that with the people of Berkeley and beyond. Our shop is a testament to our message, and we hope that our success in the community will encourage you to never give up on your dreams, to always be truthful and open your heart to others, and to love life while making as many memories as you can.