History
We were developing products for the beach soccer market and realized that there was a need for a premium beach sock that was stylish and more functional than the competition. From there, our customers started wearing it off the beach, and we developed a razor thin, tactile sole that can take people anywhere they want to go feeling barefoot and comfortable.
Specialties
We make shoes that feel like socks. We started making beach socks for beach soccer athletes in the summer of 2008 have become the premium brand choice for beach athletes competing on the sand. Since then, we've grown to introduce our own, unique thin, and tactile sole for our sock, thus turning it into a shoe. This shoe if for people who'd rather be wearing socks. We chose to make a plastic sole, that we can eventually save 20% of the cost and make a better product, possibly even made here in the USA.