Alex, the owner, and his friendly staff have a huge and up-to-the-minute inventory of Jordans, Timberlands, Vans, Ecko, Hush Puppies, Georgia Boot and other urban brands for men and women. The prices are realistic, not marked up for the collector market. The staff will call regular customers when the latest styles come in. The shop also sells Giants, Niners and other sports-team gear. It's on the corner of Middlefield and Fifth Avenue, not far from the Menlo Park city line.