Beginning as an apprentice with a well-known tattoo artist in Menlo Park, Sacred Tiger proprietor and chief artist George Hernandez says he "...never looked back; there's something tremendously compelling about tattooing on the living canvas of skin." Hernandez consults extensively with the client, who may bring in their own design or simply have an idea for a tattoo. Everything is always worked out first on paper. "Collaboration is key; I can't put just anything on their skin," says Hernandez.