The emphasis with the "fair trade" approach to doing business is on assuring the people who sell product to retail establishments are treated fairly. According to Roots proprietor Catherine Gillet, this means that artisans receive a sustainable price for their efforts.
Gillet and the Roots staff deal direct with a select group of artisans in Mexico as well as others in countries around the world through sustainable wholesalers including 10,000 Villages and SERVE.
The store sells products that range from handmade musical instruments and ceramics to clothing and jewelry.