Anyone who steps into Ron Carter's shop will be impressed with his strong presence. Customers feel they're in good hands right away because Ron knows what he's talking about. And his customers seem to put their trust in him whan it comes to car alarms, car DVD installation, navigation systems, as well as re-wiring older project cars. When his former business partner and Ron got together to brainstorm about their business strategy, he clamored, "OK, let's rock & roll!" And that's how its name was born.