Red Wing Shoe Store, conveniently located on Soquel Avenue between Ocean Street and Seabright Avenue, has been selling its classic boots and shoes to Santa Cruzans for 28 years. From dress shoes to workboots, the sturdy traditional shoes are "built to fit and built to last." Accessories such as laces and polish are also available. The store's bright interior neatly displays the merchandise, and the friendly, knowledgeable staff is ready to help you find the shoe that's right for you.