History
Positraction, Inc. was founded by Lynne Arciero in 2012 after she spent almost two decades working to strengthening brand perceptions for global companies including Land Rover, Maserati, McLaren, Rolls-Royce Motor Cars and Toyota. Arciero translated her automotive expertise to serve current clients in a variety of industries including sports, automotive, medical, lifestyle and construction.
Specialties
Positraction sets ideas into motion. We team up with our clients to deliver the best marketing and communications services through creative, authentic, thoughtful and inspirational connections. We believe that it takes just as much time to think small as it does to think big, and that brand advocates are acquired one person at a time.