The PLUS Coalition is an international non-profit organization that aims to facilitate access to and understanding of information about visual artworks for the benefit of its members and the general public. It operates at the intersection of arts, technology, preservation, and education, bringing together artists, associations, companies, scholars, and industry experts from over one hundred countries to develop industry standards and the PLUS Registry, making it easier to communicate, understand, and manage visual artworks.
PLUS works towards the advancement of the visual arts community by collaborating with various stakeholders to develop standards, such as the Data Mining metadata property and the PLUS License Data Format standard, and by engaging in important discussions with influential organizations like Facebook and Google. Additionally, PLUS President, Jeff Sedlik, serves as an advisor to the Library of Congress and has testified before the House Judiciary Subcommittee on Intellectual Property and the Courts. The organization also supports initiatives like the Content Authenticity Initiative and actively participates in conferences and surveys related to copyright technology and photo metadata.
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