Established by the City of Pleasanton in 1984, the Pleasanton Downtown Association is a non-profit organization with the mission of developing and promoting downtown. It's funding comes from the city, sponsorships, events and memberships. Both full and associate memberships are available.
The group has six committees charged with parking, design and beautification, downtown vitality, marketing and education, murals and ambassadorships.
The 1st Wednesday Street Party and Concert in the Park are among the popular events organized by the association.