The Planning Shop specializes in books, tools and resources for entrepreneurship and small business. Based in Palo Alto, Calif., the company publishes the Better Business Bureau's Insider's Guides to Success for both businesses and consumers. Its flagship product The Successful Business Plan: Secrets & Strategies is one of the leading business plan books in the United States. The Planning Shop publishes its books on the real-world experiences of successful entrepreneurs, chief executive officers, investors, lenders and seasoned business experts.
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