Pete Conder & Friends, 4016 Cory St, Soquel, CA 95073, US

In academia, universities award their most distinguished and dedicated students with the coveted Ph.D. The degree symbolizes the highest pursuit of knowledge in one's field. As a professional jeweler for over 25 years, Phred Hall's knowledge about the industry is worthy enough to at least garner an honorary degree. Since Hall is a down-to-earth kind of business owner/operator, clients will find his accessibility very beneficial for whatever questions they may have about their next jewelry purchase. With the motto of "anything is possible" to stand by, PhDiamonds specializes in custom jewelry of all sorts. There's even a workshop on the premises for many jobs and repairs. Aside from custom designs, the showcased jewelry exhibits a diverse collection of original, vintage and even consigned estate jewelry. To make that prom dress even more picture-perfect, PhDiamonds also carries a dazzling selection of tiaras. PhDiamonds even conducts vintage events twice a year. As the humorous banners out front indicate (important note: not all jewelers are certified "Wife Insurance" underwriters), the atmosphere at PhDiamonds brings out the fun of shopping for jewelry. After all, the experience with the shop is built on personal attention and listening to what the clientele truly wants out of their purchase. PhDiamonds is located in the scenic Capitola Village, where one central location allows visitors to shop, dine and relax on the beach.