Performance Tackle is a specialty tackle shop for passionate fishermen. It sells bait, fishing rods, reels and custom bass rods. The store also offers service and repair for fishing equipment. It was founded in 1994 by Marc Higashi, whose goal was to be known as the premier custom rod builder of the West Coast. Performance Tackle is located right off Katella Avenue, in what could be mistaken as a small bait shop. Once customers step inside this modest location, they will soon see passion at work, as the store houses a vast selection of all things fishing.