History
Moved from the Los Gatos area and established three stores in the motherlode. Master Jeweler with over twenty five years of custom designs and repair.
Specialties
First Comes Love Then Comes Firefall Firefall Jewelers is a family owned and operated business, staffed by second, third and fourth generation members of the Coca family. Our mission is to help our customers mark all the important occasions in their lives. Firefall Jewelers creates custom, one of a kind pieces that will endure generation after generation. We are a full service jewelry store, performing repairs on site. We enjoy working with our customers to create unique, one of a kind pieces that truly inspire creativity. Firefall Jewelers is a registered jeweler with The American Gem Society. (AGS). The American Gem Society is a non-profit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, re-certification of its membership, gemological standards and gemological research. The Society is committed to providing educational products to inform and protect the consumer and t o contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.