Parrot Analytics Inc, based in Beverly Hills, CA, is a trusted leader in global media analytics, providing valuable insights into audience demand for content in the attention economy. Their innovative metric not only measures the number of viewers for shows but also predicts their potential to attract subscribers to streaming services, helping maximize subscription and advertising revenues. With a comprehensive product suite that measures demand in all markets, languages, and platforms, Parrot Analytics enables smarter decisions throughout the content development and monetization lifecycle.
As the streaming landscape evolves, Parrot Analytics' data has shown shifts in market share, with competitors like Disney, Apple TV, and HBO Max gaining popularity while Netflix's share of the streaming pie has decreased. Their advanced supply and demand products, such as Content Valuation and DEMAND360, provide industry thought leadership and help content creators and distributors understand and leverage global audience demand. With the largest audience behavior dataset, Parrot Analytics offers a comprehensive view of global demand metrics, empowering businesses to make informed decisions in the ever-changing media landscape.
Generated from the website