Pacific Coast Coffee Association was founded in 1932 by Reuben Hills, one of the nation's largest coffee roasters, and Benjamin Older, a green coffee importer/broker. The goal of this membership-based group is to encourage, educate and promote individuals and organizations involved in the coffee business. It provides an annual convention, classes, competitions, seminars, publications and a membership directory for networking opportunities. You can find the PCCA in Muir Parkway Offices, building 1350, suite 106.