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HistoryMotive Interactive is a data-driven performance marketing company that helps top brands acquire quality users at scale. Since its founding in 2004, Motive has been firmly committed to providing the industry's most trusted and cutting-edge mobile app marketing and retargeting platform. As an early adopter of mobile marketing technologies, Motive has continually adapted to meet the challenges of the fast-paced ad tech industry. Today, Motive is recognized as one of the most advanced user acquisition platforms in the mobile marketing space.SpecialtiesMotive leverages its proprietary programmatic technology and doctorate-level data science methodologies to deliver the highest ROI on advertisers' performance campaigns. Motive optimizes on a CPI and CPA basis, with a focus on helping marketers build long-term customer relationships beyond the install. As a leader of user acquisition, Motive leverages the most cutting-edge tools in ad tech, including video and interactive ad formats, dynamic creatives optimization, predictive modeling and precision targeting.