Natural Selection Bioboutique, 1706 Lincoln Ave, Alameda, CA 94501, US

HistoryFrom a stand in an outdoor crafts market in Seattle and Portland, to a storefront in Soho, to living rooms across the land, to its current happy home in Alameda, CA, DumbClothing has paralleled the free-spirit of its creator and founder. With a new online boutique, DumbClothing is set to spread its message to the rest of the world as well. First and foremost, this clothing is designed to be flattering no matter what your shape and size. The media places unwarranted emphasis on size and weight. Part of the reason for this clothing is to help undo the warped perception. This attitude of appreciation and acceptance can translate into every area of our lives. DumbClothing is about having a sense of humor and feeling free enough to express yourself with your clothing. Being stopped on the street to receive compliments is the added bonus.SpecialtiesMy name is Paula Fletcher, I'm an independent fashion designer. I started designing one of a kind clothing over 15 years ago. My clothes have traveled the globe since then, but to this day, in my current Alameda showroom, I am still committed to one-offs. I rarely repeat the same design in the same size. What I am consistent on is creativity and comfort. My clothes won't wrinkle easily, and they don't bulge with pockets and accessories - you'll look your true self with less add-ons. I offer a number of trunk shows around the Bay Area and NorthWest, including Portland and Seattle - you'll find clothes in all sizes, whether it be for business casual, burning man costumes or funky everyday. DumbClothing is also available in other locations, check website for details. Be sure to join us for our Ladies Networking, Meetup & Shopping once a month in Alameda. Events are listed on the website.

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