Since 1987 Landau has been a leader in the fashion jewelry industry. And recently, with almost 100 locations, it became the largest chain of elegant accessory boutiques in the world. As high-end jewelry has gained popularity, so too has "fashion jewelry", or jewelry made to imitate the real stuff without the high price tag. Landau leads the industry because they cut gems and place them like real jeweler, and the gold plating they use is not just a thin layer of gold, but numerous heavy layers that won't tarnish. Landau puts a lifetime guarantee on all their pieces. This location near Macy's on the first level of Westfield Mall Century City carries pieces made with cubic zirconia, sterling silver and semi-precious metals that they claim are undetectable without a jeweler's loop.