Founded in 1944, the Napa Valley Vintners is a nonprofit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. The firm presents nearly 400 Napa Valley wineries and collectively is a leader in the world-wide wine industry. It conducts various programs, such as Taste Napa Valley, Afternoon in the Vineyards and Auction Napa Valley. Napa Valley Vintners has partnership with various organizations, including Biagi Bros., Calistoga Water Calistoga Beverage Co. and Riedel Crystal of America.
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