myAgro is a social enterprise based in Oakland, CA, working with farmers in Senegal and Mali to combat poverty and climate change through sustainable agriculture practices. Their unique mobile layaway platform allows farmers to purchase seeds and fertilizer in small increments using their mobile phones, and after 6-8 months of payments, myAgro delivers input packages directly to the farmers' villages. They also provide agricultural trainings tailored to specific regions and crops, and their efforts have reached 100,000 farmers with a goal of reaching 1 million.
By breaking down normative barriers and addressing gendered social norms, myAgro has successfully increased enrollment amongst women farmers, driving up their customer base. They have partnered with organizations like the Institut Sénégalais de Recherche Agricole Centre National de Recherche Agronomique (ISRA CNRA) to improve the income of small producers. With their innovative approach and commitment to learning and adapting, myAgro has gained recognition from influential figures like Bill Gates and has been praised for their impact in empowering farmers and transforming livelihoods.
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