Located in the Lumberyard Shopping Center, Magical Child West features a wide variety of natural, safe and eco-friendly products for children and parents. Popular items include toys, games, books, puzzles, gifts, cloth diapers, diaper bags, nursing bras, baby carriers, organic cotton clothing, parenting books, slings, natural teething products, blankets, swaddlers, breastfeeding aides and clothing for infants and children. The store provides complimentary gift wrapping and a gift registry for expecting moms.