You know those guys who have a baseball cap to go with every outfit? This is where they shop. Loyalty to team colors is a thing of the past. Today's diehard A's fans show their spirit by integrating their own taste into the costume, donning a blue or black cap, then buying their girlfriend one in pink. To demonstrate true love, they have the guys at Lids embroider her name on the hat too. Of course, Lids carries hats for just about every team in the world, but locals tend toward those of the Sharks, A's, Giants and 'Niners.