Fifteen years ago, before the juice craze came upon America, and especially California, Juice It Up! began turning "the masses into juice junkies." Now, 100 franchised locations later, it's adding new menu items weekly that mix fresh fruit, non-fat yogurt, proprietary juices, sherbets and nutritional/vitamin supplements to make fresh-squeezed and mixed juices and smoothies. It also started serving Acai Bowls, with the main ingredient the ever-growing in popularity wonderfruit Acai Berries. "Live life juiced" at one of two indoor tables or 11 patio tables shared with Village Java.