History
ISO-hi = ISO sensitivity in photography is a measure of how sensitive a digital sensor or film is to light. ISOhi all started as an pseudonym for photographer Hector Machuca's street work and throughout the years has grown into more of a brand. We have opened a studio in our hometown, Santa Rosa, to provide rare resources to the community. With workshops, events, and more we hope to engage not only with the youth but with all lovers of art in Sonoma County.
Specialties
Our facility offers a studio, digital lab, gallery, and darkroom in order to satisfy all your photographic needs at one location. Our two in-house photographers, Hector and Patricio, are here to turn your visions into unique content. Our workshops and events range from learning about light in Photo 101 to digital printing and darkroom processing. We are dedicated to both traditional and digital processes, our vision is to educate and create. We Offer: -Portraits (Family, Senior, Headshots, Etc.) -Product Photography -Lifestyle Photography -Mobile Photography (On-Location) -Event Photography -Film Processing -Darkroom Rental -Gallery Space -Workshops